Tourism & Hospitality

The hospitality industry in Africa has been experiencing rapid growth, attracting significant investments from both local and international players. The industry is driven by the continent’s diverse attractions, growing economies, and increasing tourist arrivals. They are also mindful of their commitment to sustainable development and resilience, paving the way for robust economic growth and socio-cultural advancement across the region.

In Focus

From Egypt’s rich cultural heritage to Nigeria’s scenic natural wonders, Morocco’s breathtaking landscapes, Ethiopia’s rich history, and Kenya’s remarkable wildlife, the continent has it all.
Affordability and ease of travel, especially within the continent account for the booming business of tourism in Africa and leisure travel remains an important constituent of Africa’s tourism industry.
The continent’s policy of free movement of people and goods within the continent is another reason for opening up new vistas in the tourism industry which in turn creates business opportunities for investors.
A boost in the tourism industry would eventually lead to a boost in other industries such as agriculture, garment, civil, mechanical and electrical engineering; furniture, manufacturing, etc.

Opportunities

A major attraction for investors here would be to provide high-quality hotels and services that would entertain customers from around the world. Better facilities, infrastructure, and transport along with the incorporation of African culture and heritage into the packages are all avenues that investors can look into.
Africa has many unexplored or lesser-known tourist attractions. Joining hands with the local communities and developing these sites can result in a boom for these regions. It can create jobs and boost the local economy.
Promoting locally procured merchandise as souvenirs would be a mutual approach to growth for the locals as well as the investors.